The Dawn Project's Mission

The Dawn Project’s mission is to make computers safe for humanity.


Connecting the power grid, hospitals, and millions of cars to the Internet with software riddled with bugs and security defects has turned these systems into potential weapons of mass destruction at the mercy of hackers.


Ordinary commercial software was never intended to be used in systems which people’s lives depend on.


The first danger The Dawn Project is tackling is Elon Musk’s reckless deployment of unsafe Full Self-Driving cars on our roads. Tesla’s FSD software is the most unreliable safety-critical computer system.


Tesla warns their drivers that FSD “might do the wrong thing at the worst time”. This is an unacceptable statement for a vehicle on public roads.


According to our study, Tesla Full Self-Driving malfunctions on average every 8 minutes in city streets. It should be banned from our roads immediately. We did not sign up our families to be Tesla crash test dummies.

Super Bowl Ad Campaign 2024

In February 2024, The Dawn Project broadcast two ads during Super Bowl LVIII, calling upon the public to boycott Tesla over its failure to address the critical safety defects in Tesla’s self-driving software.

The ads highlighted Tesla’s refusal to disable Autopilot on roads where Tesla states the software cannot reliably operate, as well as drawing attention to a serious crash in March 2023, just one month after our previous Super Bowl ad warning Tesla that its Full Self-Driving software will drive past a stopped school bus, where a child was run down by a Tesla when leaving a school bus in North Carolina.

Super Bowl Ad Campaign 2023

In February 2023, The Dawn Project broadcast a public safety message during Super Bowl LVII, outlining the critical safety defects of Tesla Full Self-Driving and the significant threat this software poses to road safety. The Super Bowl ad is the latest in a multi-million dollar advertising campaign The Dawn Project has conducted since early 2022.

The Dawn Project’s ad was broadcast during the game to millions of viewers, politicians and regulators in Washington D.C, and state capitals including California, New York, Texas, Florida and Georgia.

New York Times campaign

Advertising Campaign

Dan has recently run a nationwide advertising campaign throughout the U.S.


See below three of his most recent television advertisements raising awareness of the problems with Tesla’s Full Self-Driving:

Unsafe at Any Speed

Dan is applying his expertise in fail-safe technology to stand up to Elon Musk’s reckless deployment of unsafe Full Self-Driving cars on our roads.

Dan is running a nationwide advertising campaign, with an ad showing actual videos of shocking malfunctions in Tesla’s Full Self-Driving software.

A tribute to consumer advocate Ralph Nader’s famous crusade against the auto industry’s resistance to safety measures, Dan’s nationwide ad campaign features harrowing moments where Tesla’s FSD software failed and would have caused an accident had the driver not intervened. Frightened drivers can be heard swearing and gasping in fear.

Elon Musk’s broken promises

Listen to Elon Musk promising Robotaxis “next year” for the past ten years.

These have still not yet been delivered and are not even close to being ready.

Is Tesla a giant Ponzi scheme?

Dan calls out Elon Musk’s false promises to investors and asks “Elon, is your Full Self-Driving software just a trillion dollar Ponzi scheme?”

Test Track

A safety test conducted by The Dawn Project reveals that Tesla’s Full Self-Driving software represents a potentially lethal threat to child pedestrians.

Tell Congress to shut down Tesla’s dangerous Full Self-Driving software by signing The Dawn Project’s petition:

Add your name to join the campaign to ban Tesla Full Self-Driving. 

    We did not sign up our families to be Tesla crash test dummies.

    The Dawn Project is campaigning to make our communities safer by banning Tesla Full Self-Driving from our roads.


    According to our study, about every 8 minutes, Full Self-Driving commits a Critical Driving Error, which according to the California DMV’s Driving Performance Evaluation is a major error such as:

    • Making contact with an object when it could have been avoided
    • Disobeying traffic signs or signals
    • Disobeying safety personnel or safety vehicles
    • Making a dangerous manouver that forces others to take evasive action

    Additionally, on average, about every 36 minutes of city driving, safety defects in the Full Self-Driving software cause a malfunction in the steering, braking, or throttle, that if not corrected by the driver would likely cause an accident.

    The Dawn Project is specifically concerned at the speed by which self-driving vehicles, particularly Tesla Full Self-Driving, are being brought onto the market. The vulnerabilities in commercially available systems are of particular risk if rolled out to commercial vehicles across the world.

    As a leading technology expert, our founder Dan O’Dowd understands your concerns about keeping our communities safe, and is uniquely placed to resolve this crucial issue.

    Together, we can ensure that this vital issue is heard by politicians and regulators on the national stage.